Would your business benefit from professional marketing advice when it comes to planning and delivering your marketing activities?
So many small business owners know that they should be paying more attention to marketing but they don’t know where to begin.
Often they do not have the time to devote to marketing when they have already got their hands full running their businesses!
If this sounds like you then here is a good place to start.
I offer a full marketing planning service, starting with an initial discussion to focus on what you are trying to achieve.
You may want a complete marketing overhaul looking at your brand, website, digital marketing, social media, PR and advertising or you may simply want some ad-hoc support with a specific project.
Once we are clear about where you are heading, I can put together a fully-costed marketing plan and implement this for you.
Marketing is not a one-hit wonder…in my experience the best results are achieved from sustained and integrated activities. This requires a planned approach and that’s where I can help.
Contact me for a free initial discussion.
PR & Social Media
Whether they like it or not, everyone has PR!
Businesses can choose whether to manage their PR, or reputation, rather than leaving it to chance. Effective PR makes all the difference – enhancing reputation, managing negative stories or events, raising awareness, attracting new customers and promoting new products or services.
Perhaps you know you should be ‘doing PR’ but you’re not sure where to start.
PR used to mean getting your company name in the paper for the right reasons. But since the advent of social media, blogging and the digital revolution, the practice has changed beyond recognition.
PR should form a key part of all your marketing communications, through print, broadcast, digital and social channels.
If you think your business could benefit, contact me for a free initial discussion.
Why Use PR as part of your Marketing Strategy?
- Cost-effectiveness: when compared with advertising
- Credibility: your company, product or service is written about by a third party – this can be more believable than advertising
- Community: local PR positions your business within the local community
- Communication: PR enables you to communicate with potential customers – especially those who may avoid advertising!
You may need help getting a marketing or PR project off the ground, such as a new website or company brochure.
I offer a completely flexible service to provide support with one-off projects, seeing them through from start to finish.
This can include commissioning photography and design work on your behalf and organising cost-effective print-runs.
I also offer a complete copy writing service to your brief, all delivered to your deadline and budget. If you’ve got a project in mind, contact me for a free initial discussion.
“Marketing is always an issue; what should we be doing? How much should we spend? How will we know it is working or not? Lucy has been a great asset, she has good ideas and is always there to give me the nudge to complete exercises, which is needed!”